Home insurance costs nearly 50% more for London residents compared to those living in the North East.

Home Insurance Premiums Increase

Home insurance premiums have increased by 2.7% in the last six months alone. The average cost for buildings and contents policies now stands at £139.

Regional Trends in Home Insurance

Analysis from data analytics expert Consumer Intelligence shows that homeowners across the country have experienced this rise, which is nearly double the UK inflation rate. The overall average premium across the market is £139. Premiums for the over-50s have risen by 3% to £130, while premiums for the under-50s have gone up by 2.6% to £146.

Regional Variations in Premiums

London remains the most expensive region for home insurance, with an average policy cost of £184. Besides London, the North West is the only other region with premiums above the national average at £141. The North East and Wales are the cheapest regions with average premiums of £123 and £124, respectively.

Property Age and Premiums

Properties built in the interwar years have seen the largest premium increases in the past 12 months. Edwardian dwellings between 1925-1940 have experienced a 5% rise, bringing their annual insurance costs to £150, the second highest among property age groupings. Victorian-era properties built between 1850-1895 have the highest average annual premiums at £160, while post-1970 properties are the cheapest to insure at £131-£135.

Market Trends and Future Outlook

Due to recent storms and flooding in the UK, insurers are preparing for potential losses. Additionally, there may be further price increases in the future, especially for new business, as authorities consider banning dual pricing practices.

Home Insurance Price Index

For more insights on market movements and benchmarking major insurance brands, download our Home Insurance Price Index.


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